Innovative healthcare organizations know that patient engagement is more than messaging, portals and content broadcasts. It’s about:
- Motivating members to take an active role in managing their care
- Helping patients understand choices that are consistent with standard guidelines of care
- Delivering improved clinical outcomes that support clinical and financial goals
Clinical laboratories increase the visibility of their services among healthcare providers and patients. As patient engagement technology and practices become a new standard among healthcare providers, and consumer initiatives require individual patient access to their lab data, clinical laboratories can expand their capabilities in this value-added area to broaden their appeal to provider clients.
As a result of Health Care reform, health plans are actively implementing financial risk-based contracts and participating in the development of new delivery models such as Patient Centered Medical Homes and Accountable Care Organizations. Each new system of care requires better engagement between the patient and provider. Health plans are depending on this engagement to result in more appropriate care, better outcomes and lower costs. Plans will also directly benefit from member engagement, which leads to greater member satisfaction and retention.